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Comparing the Top Self-Publishing Companies: Pros and Cons


In the rapidly evolving landscape of publishing, self-publishing has emerged as a viable option for authors seeking creative control and broader distribution opportunities. With numerous self-publishing companies available, each offering various services and benefits, it can be challenging for authors to choose the right platform for their needs. In this article, we’ll compare some of the top self publishing companies, highlighting their pros and cons to help authors make informed decisions.

1. Amazon Kindle Direct Publishing (KDP)


  • Vast Reach: Amazon KDP offers unparalleled access to a massive global audience through the Kindle Store.
  • User-Friendly Interface: KDP’s intuitive platform makes it easy for authors to upload and manage their books.
  • Royalty Options: Authors can choose between two royalty options, allowing flexibility based on pricing strategies.


  • Exclusivity: Participation in Kindle Unlimited requires exclusivity, limiting distribution options for authors.
  • Limited Formatting Options: KDP has relatively limited formatting tools compared to other platforms.

2. IngramSpark


  • Wide Distribution: IngramSpark provides access to a vast network of distribution partners, including libraries and bookstores.
  • Print-On-Demand: Authors can utilize print-on-demand services, eliminating the need for large print runs and upfront costs.
  • Professional Quality: IngramSpark offers high-quality printing and binding options, ensuring professional-looking books.


  • Setup Fees: Unlike some other platforms, IngramSpark charges setup fees for each title, which can impact upfront costs for authors.
  • Complexity: The platform may be less intuitive for beginners, requiring more time to learn its features and functionalities.

3. Smashwords


  • Wide Distribution: Smashwords distributes ebooks to major retailers such as Apple Books, Barnes & Noble, and Kobo, among others.
  • Formatting Tools: The platform provides comprehensive formatting tools and guidelines to ensure compatibility across various devices.
  • Royalty Rates: Authors receive up to 85% of the net sales proceeds for books sold directly through Smashwords.


  • Limited Print Options: Unlike some competitors, Smashwords primarily focuses on ebook distribution, with limited print-on-demand services.
  • Quality Control: Authors may encounter formatting issues or delays in the approval process due to stringent quality standards.

4. Draft2Digital


  • Multiple Retailers: Draft2Digital distributes ebooks to a wide range of retailers, including major players like Apple Books, Barnes & Noble, and Kobo.
  • Ease of Use: The platform offers a user-friendly interface and streamlined publishing process, making it accessible for authors of all skill levels.
  • No Upfront Costs: Authors can publish their books on Draft2Digital at no upfront cost, with the platform taking a small percentage of royalties from sales.


  • Limited Print Options: Similar to Smashwords, Draft2Digital primarily focuses on ebook distribution, with limited print-on-demand services.
  • Royalty Split: While there are no upfront costs, authors should be aware of the royalty split with Draft2Digital, which may affect earnings per sale.


Each of these top self-publishing companies offers unique benefits and drawbacks, catering to different author preferences and publishing goals. Authors should carefully evaluate their priorities, such as distribution reach, formatting options, upfront costs, and royalty rates, before selecting a platform. By weighing the pros and cons outlined in this article, authors can make informed decisions to maximize their publishing success with the top self-publishing companies.

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